Concentrated formulations for beautiful hair

A little bit goes a long way, making it more eco-friendly to ship and longer lasting. Plus, it's 100% pure good stuff with absolutely no added bulking ingredients (like water).

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GET THE BUNDLE

SHAMPOO + CONDITIONER + TUBE SQUEEZER + FREE DELIVERY

GET IT ALL FOR £30

As seen in

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  • ⭐⭐⭐⭐⭐

    "It's amazing that you need so little to achieve a good wash. It leaves it feeling, soft, shiny and much fuller than normal. I don't want to use any other shampoo now!"

    - Barb

  • ⭐⭐⭐⭐⭐

    My hair felt soft and nourished. They actually work as concentrated pastes! Nice textures in shower and good results.

    - Katie

  • ⭐⭐⭐⭐⭐

    I love the idea of being able to make a small change to my routine which helps the environment. The tubes are also easy to transport when travelling!

    - Rebecca

  • ⭐⭐⭐⭐⭐

    My hair felt so smooth and soft
    afterwards. I would 100% recommend to anyone who is looking for a new, eco friendly routine.

    - Felicity

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Less Water means more of this...

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  • ALOE VERA

    Soothes and nourishes the roots and scalp

  • PAPAYA

    Helps to promote shine and health

  • COCONUT

    Helps to strengthen and condition hair

  • SHEA BUTTER

    Keeps hair healthy with vitamins A, E and F

  • GUAVA

    Helps to protect against sun and heat damage

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Filled with premium ingredients, not water!

  • No added water, just good stuff

  • Flight & travel friendly 100ml tubes

  • 100% vegan & cruelty free formulas

  • Curly Girl Method approved

  • Absolutely no sulphates or silicones

  • Always 100% natural fragrances

THE GOOD STUFF.

All our formulations are vegan, cruelty free and contain no silicones or sulphates. Unlike the industry standard we don’t add water to our products, leaving more room for the good stuff like active ingredients that are efficacious to use and save unnecessary water being used. Each We Are Concentrate product has at least 88% natural ingredients and 100% natural fragrances.

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MINIMAL WATER. MAXIMUM RESULTS.